Privacy policy

Ruze Apparel ("RUZE", "we", "us" or "our") respects your privacy and is committed to handling your personal information responsibly.

This Privacy Policy explains how we collect, use, store and disclose personal information when you visit ruze.com.au, purchase from us, contact us, subscribe to our marketing or otherwise interact with RUZE.

Our online store is hosted by Shopify, which provides the ecommerce platform we use to sell our products.

1. What information we collect

The personal information we collect depends on how you interact with RUZE.

It may include:

  • your name

  • email address

  • billing and shipping address

  • order and purchase information

  • products you view or add to your cart

  • returns, exchanges and customer service history

  • communications you send to us

  • marketing preferences

  • device, browser and IP address information

  • information about how you interact with our website

When you make a purchase, payment information is processed through Shopify and/or the relevant payment provider.

RUZE does not need to directly store your complete credit or debit card details in order to process your purchase.

2. How we collect information

We may collect personal information:

  • directly from you when you place an order, contact us, create an account or subscribe to marketing

  • automatically when you use our website, including through cookies and similar technologies

  • from Shopify and other service providers that help us operate our store

  • from advertising, analytics and marketing platforms that we use in connection with RUZE

You can browse much of our website without directly providing your name or contact details.

Certain information is required when you place an order so that we can process payment, produce your order and deliver it to you.

3. How we use your information

We may use your personal information to:

  • process and fulfil orders

  • arrange printing, production and delivery

  • process payments

  • communicate with you about your order

  • provide customer service

  • manage returns, exchanges and refunds

  • help prevent fraudulent or unauthorised transactions

  • maintain and improve our website

  • understand how customers use our website

  • improve our products, services and customer experience

  • measure the effectiveness of our advertising and marketing

  • send marketing communications where you have consented or where otherwise permitted by law

  • comply with applicable legal and regulatory requirements

  • protect RUZE, our customers and our website from misuse or unlawful activity

We only aim to collect and use information that is reasonably necessary for operating and improving RUZE.

4. Orders, production and fulfilment

RUZE uses third-party providers to help produce, fulfil and deliver customer orders.

When necessary to complete your purchase, relevant information such as your name, delivery address, contact details and order information may be provided to our printing, fulfilment and delivery partners.

We only provide information that is reasonably required for those providers to perform their services.

Those providers may handle personal information according to their own privacy obligations and policies.

5. Shopify and payment processing

Our store is hosted by Shopify.

Shopify processes information about your use of our website and transactions to provide ecommerce, checkout, payment, security and related services.

Information submitted through our store may therefore be processed by Shopify and its service providers.

You can learn more about Shopify's handling of personal information through Shopify's Consumer Privacy Policy and Privacy Portal.

Payment information may also be processed by the payment method or payment provider you choose at checkout.

RUZE does not receive or store your full payment card details where those details are processed securely by Shopify or another payment provider.

6. Marketing communications

If you subscribe to RUZE marketing, we may send you information about:

  • new products

  • new collections

  • special offers

  • promotions

  • RUZE news and updates

You can unsubscribe from promotional emails at any time using the unsubscribe link included in those messages or by contacting us.

Unsubscribing from marketing will not prevent us from sending necessary service communications, such as order confirmations, shipping updates or responses to customer enquiries.

We do not sell your email address to third parties for them to send their own unrelated marketing to you.

7. Cookies, analytics and advertising

Like most online stores, RUZE and the services we use may use cookies, pixels and similar technologies.

These technologies may be used to:

  • keep the website functioning

  • remember your preferences

  • understand website traffic and usage

  • improve the shopping experience

  • measure advertising performance

  • help us show advertising that may be more relevant to you

Depending on the services we use, information about your activity may be processed by Shopify and advertising or analytics providers.

You may be able to control certain cookies through your browser settings or through privacy controls made available on our website or by the relevant platform.

Blocking certain cookies may affect how some parts of the website function.

8. When we share personal information

We may disclose personal information where reasonably necessary to organisations that assist us in operating RUZE, including:

  • Shopify

  • payment processors

  • printing and fulfilment providers

  • delivery and courier companies

  • website and cloud service providers

  • customer service providers

  • analytics providers

  • advertising and marketing platforms

  • professional advisers where necessary

We may also disclose information where required or authorised by law, in response to a lawful government or regulatory request, to investigate suspected fraud or unlawful conduct, or to protect our legal rights.

If RUZE or its business assets are sold, reorganised or transferred in the future, relevant information may form part of that transaction subject to applicable law.

9. Overseas processing

Some of the companies that provide services to RUZE operate internationally.

As a result, personal information may be processed or stored outside Australia, including through Shopify, cloud infrastructure, analytics platforms, advertising platforms and other technology providers.

The location may vary depending on the provider and service being used.

Where reasonably practicable and required by applicable privacy law, we take reasonable steps to use reputable service providers and manage personal information appropriately when it may be processed overseas.

10. How long we keep information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to:

  • fulfil orders

  • provide customer service

  • maintain appropriate business and transaction records

  • manage returns, disputes or chargebacks

  • meet taxation, accounting and legal requirements

  • prevent fraud

  • enforce our agreements

Retention periods can vary depending on the type of information and our legal or operational requirements.

When information is no longer reasonably required, we may delete it, destroy it or de-identify it where appropriate.

11. Security

We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.

Our store uses Shopify and other reputable providers to help maintain the security of our ecommerce systems and payment processes.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

If you believe information relating to you has been compromised in connection with RUZE, please contact us.

12. Accessing or correcting your information

You may contact us if you would like to:

  • request access to personal information we hold about you

  • ask us to correct information that is inaccurate or out of date

  • update your contact information

  • ask a question about how we handle your information

We may need to verify your identity before providing access to or changing personal information.

There may be circumstances where we are permitted or required by law to refuse an access or correction request. If that occurs, we will explain our decision where required.

13. Deleting personal information

You may ask us to delete personal information we hold about you.

We will consider requests in accordance with applicable law.

In some circumstances, we may need to retain certain information even after a deletion request, including where it is necessary for taxation, accounting, fraud prevention, dispute resolution or other legal obligations.

14. Children

RUZE is not directed at children and we do not knowingly seek to collect personal information from children.

If you believe a child has provided personal information to us without appropriate authorisation, please contact us so we can review the matter.

15. Third-party websites

Our website may contain links to websites, social media services or other platforms operated by third parties.

RUZE is not responsible for the privacy practices, security or content of those third-party services.

We recommend reviewing their privacy policies before providing personal information to them.

16. Privacy complaints

If you have a concern or complaint about how RUZE has handled your personal information, please contact us using the details below.

Please provide enough information for us to understand and investigate your concern.

We will review privacy complaints and aim to respond within a reasonable period.

Where applicable, you may also have the right to make a complaint to the Office of the Australian Information Commissioner (OAIC).

Information about privacy rights and complaints is available at oaic.gov.au.

17. Australian privacy laws

RUZE handles personal information with regard to applicable Australian privacy laws and requirements.

Where the Australian Privacy Principles under the Privacy Act 1988 (Cth) apply to RUZE, we will handle personal information in accordance with those requirements.

Nothing in this Privacy Policy is intended to limit any privacy right or protection that cannot lawfully be excluded.

18. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

  • our business

  • our service providers

  • our technology

  • our information-handling practices

  • applicable laws and regulations

The latest version will be published on our website with an updated "Last updated" date.

We encourage you to review this page periodically.

19. Contact RUZE

If you have a question about this Privacy Policy, want to request access to or correction of your information, or want to make a privacy complaint, contact:

Ruze Apparel
Please visit our contact page to reach out to us
Website: ruze.com.au

We will respond to privacy enquiries within a reasonable timeframe.